Brand looking a little rough and spotty? We’re not talking Tide detergent here.
Logo look like something from the 1950s? Nothing says a tired company as an outdated logo.
Creativity looking like something a teenager came up with? Sure, he was cheap but do you want your company to look like it?
Marketing materials looking unfocused with no continuity? Prospects lose interest if they can’t figure it out right away.
Presentations boring and long-winded? Nothing puts an audience to sleep like a dull presentation.
Is your competition’s brand as poorly focused and outdated as yours? Better hope so because if not, you’ve already lost the game!
That’s where a brand audit comes in! It’s the best tool most companies need without even realizing it!
What’s a brand audit?
It’s simply a review and evaluation of an organization’s, and usually their competitors’, materials and their perceptions in the marketplace. Then, recommending ways in which they might be improved, better coordinated, and made more effective. A brand audit answers these important questions:
1. What are you saying? 2. What are customers saying? 3. What is the competition saying?
Auditing a brand means discovering the reputation that you already have—the perks, the pitfalls, and the competition. The audit process illuminates brand equity and liabilities so you can know what people are really saying when you’re not in the room.
In today’s crowded and volatile marketplaces, branding provides quick recognition and quality assurance to potential customers. It is as important as money in the bank, Indeed, the visual elements that identify an organizations brand are always among its most valuable assets. Make sure yours is the best it can be!
What are the audit advantages?
An audit's advantages are three-fold—in savings, impact, and planning. Savings because it uncovers items no longer effective....Impact by pointing out small changes that can produce big results...and Planning because it provides awareness and a roadmap to the first step in deciding what should be.
Many small and mid-size companies don’t have the time or resources to investigate how consistent and well branded their materials are. For larger companies, particularly divisions of still larger ones, an audit is a way to ensure that branding guidelines are being followed.
What does an audit uncover?
An audit uncovers the greatness already present inside an organization, though it may be hiding or lost amidst the noise. Sifting through all past and present marketing materials to better grasp exactly how you’ve positioned your brand to date is an essential step in the process.
Lastly, the audit examines the competitive market to see what the other guys are doing in your field. This comprehensive process provides a clear scope of your brand’s existing reputation—its best and worst sides, and everything in between.
A brand audit might be just want your company needs to get in focus and back on track. Call Bull’s-Eye Creative about a brand audit today, 404.352.3006 or for more information check out our website: www.bullseyecreativecommunications.com/brandaudit.php
