Given that we design websites, brochures, direct-mail, and dozens of other kinds of projects every week, it's no surprise that new clients tend to ask us what “works” in creative marketing communications.
What is surprising, though, is that many of them already know… if only because it surrounds them everywhere they look. They just don’t see it because it's not there: clean and uncluttered!
The biggest design esthetic going right now could be summed up in three simple words: clean is in! The trend that Apple started several years ago is blossoming all around us, with minimal color palettes, simple graphic layouts and flat color graphical techniques.
This is partly a preference for simplicity in design, of course, but it also represents clarity of thought. When your design is clean, it focuses on the benefits and advantages of the product or service in communication and not tricky techniques or gimmicks.
The simplicity in design is not a fad or trend but a realization of the core basic principles of marketing and advertising: to be as direct as possible with clarity of purpose and message.
Start getting more with less with the design of your marketing materials, call Bull’s-Eye today at 404.352.3006 for a free consultation or check out our website: www.bullseyecreativecommunications.com
