For all the fire-power that’s unleashed everyday with new blog posts, e-books, e-newsletters, pay-per-click ads and social media, there is still only one form of marketing that literally gets your message directly into a specific decision-maker's hands: direct mail.
A lot of businesses – even ones that make the most of a solid online presence – are getting back to direct mail because they realize that it's their secret weapon to cut through the digital clutter.
The reason direct mail is (still) so effective is that it's becoming more rare and therefore more precious. While online forms of marketing certainly have their uses, they also feel less substantial and personal to recipients. It’s just a quick click to delete and its gone forever! Something that's actually been written, printed, and stamped, on the other hand, makes a stronger and longer-lasting impression.
That stronger impression causes prospects to read the direct mail materials they receive a little more closely, which in turn boosts response rates and ultimately sales. And so, in a roundabout way, direct mail can actually be a lot more profitable than the all-too-common email solicitations and landing pages that we've become used to seeing every day, despite the slightly higher costs.
Could direct mail create a bang and be the secret weapon that helps you reach more of your prospects in a personal way that makes them feel special and thus lead to more conversions to customers?
Get your fire-power going with an explosive direct mail campaign today! Call Bull’s-Eye today at 404.352.3006 for a free consultation or check out our website: www.bullseyecreativecommunications.com.
