What if I told you that more than 9 out of 10 companies are missing out on the one basic and reliable tool they could use to make an immediate impact with prospects and possibly even multiply their sales?
Strange as it might sound, most businesses are. What so many of them need, and don't currently have, is a simple capability presentation. If you aren't familiar with that term, it simply amounts to a short video clip – usually posted online – that shows what you do, how you do it, and why buyers should choose you over the competition. They've been used in corporate circles for a long time, but even some of the most well-known businesses don't have the basic video presentation they should.
Isn't all of that information already on your website, or maybe a company brochure? Probably, but putting it into a short video presentation has a few distinct advantages:
- Video is easier to pay attention to. Most of us don't have the attention spans we used to, and the simple fact is that flowing images and sound are easier to pay attention to than static text and pictures.
- Your video can be more accessible. A short video clip can be distributed on your home page, through your blog, on social profiles, and even through sites like YouTube and LinkedIn.
- Video are easier on your prospect’s time. Because online video often have to be straight to the point, they feel more direct and impactful to potential buyers.
- Video is dynamic, convenient, and memorable. Shouldn't your business have a video presentation that makes it easy for prospects to understand your company and take the next step toward doing business with you?
Want to see a sample of one? Check out ours on our Home page for a sample at: http://www.bullseyecreativecommunications.com Click on “view our capabilities video” on the right side under the animated box.
To find out more about filling the video void, call Bull’s-Eye today at 404.352.3006 for a free consultation or check out our website: www.bullseyecreativecommunications.com
