3 Steps for Successful Direct Mail Marketing

Does your company do direct mail marketing? What results have you received? Have you tried direct mail without success? Three simple but important steps can assure your next direct mail campaign achieves results. 1. Hire a graphic designer – Most direct mail campaigns fail because of an unfocused visual or written message. A professional graphic designer can assist you with developing a dynamic mail piece that engages your audience and leads them to action with your company.

2. Have a great mail list – Many companies sell mail lists. Few keep the lists up-to-date. Consult industry peers for a referral to a good one. Better yet, build one of your own over time to develop a targeted and lean prospect database.

3. Follow-up – The most vital step in a direct mail campaign is the follow up. Without a follow up mail piece or a phone call the marketing cycle is incomplete. Follow up to close the sale.

Direct mail is a time tested approach in the marketer’s tool kit. Using it wisely and frequently can lead to big results. Use these three steps for maximum impact.

Disc-O-Bed Photo-shoot

The photographer, Tim Wilkerson is finalizing post production on the Disc-O-Bed photo-shoot. Should be ready to deliver to client this week!

Integrate for Maximum Marketing Impact

Are your marketing materials integrated? Does the advertising work with the website? Do the business cards work with the brochure? Consistency is key in marketing. Many companies’ initial marketing endeavors were not engaged at the same time thus, causing a hodgepodge result that sends mixed messages. Consistent messaging and branding is vital for maximum marketing impact. All pieces of the marketing mix should be integrated to work with each other.

Using a professional graphic designer and copywriter can help integrate your current marketing materials for maximum branding value. Integrate for a memorable impression to prospective clients.

Bull's-Eye Makes the News for It's Client Case Study!

Bull's-Eye's case study of Disc-O-Bed's rebranding project makes it into a full page in Ozcetera, Issue 2. Check out page 6 for the full article. Click on the link to go to the full article: CHICK HERE

Pull it All Together with a Capabilities Brochure

What are your company's capabilities? Are they spelled out in a single marketing piece? Every company needs a printed capabilities brochure to promote its product or service offerings to potential clients. Sure, you know what your company's benefits and features are, but prospects might be a little fuzzy on them. Give them all the information they need to engage your company. With a capabilities brochure your company's information is at your prospects’ fingertips and on the top of their minds when they are ready to buy.

A professionally designed capabilities brochure is just one more tool in your marketing arsenal. Use time tested print marketing vehicles to deliver maximum impact to your company's bottom line.

3 Proven Tips for a Powerful Trade Show Event

Going to a trade show? Need to prepare a booth or upgrade your current one? Thinking about a promotion during the show? There are three ways you can increase your chances of getting maximum results. 1. Get a better booth at a lower cost - Atlanta is the worst market for buying a trade show booth. Two trade show booth suppliers have a stranglehold on the local market. Buying a booth out of state can get you a better product for less. Ask us how.

2. Less is more with booth graphics - Trade show graphics grab viewers' attention and pull them into the booth. Save the detailed product or service information for printed marketing collateral.

3. Have a contest or giveaway - People love free stuff. Grab attention and traffic with a giveaway. Whether it's a promotional item or a raffle, promotions always work. Just make sure it's related to your product or service for maximum effectiveness.

Following a couple of proven marketing techniques can assure success at a trade show. Generate inquires and sales with a great booth and a dynamic promotion.

Is Your Company Getting the Attention it Deserves?

Have a new product introduction? Gained new and important clients? Added a new service to your business offerings? Press releases are one of the most effective ways to generate interest in your company. Sing your own praises! We've all heard the saying "Toot your own horn". In today's fast paced society no one is going to do it for you; get some exposure by sending out a press release. Media sources are always looking for fresh and topical news items to publish. Make yours relevant, concise and timely.

Press releases are about exposure. Media placements help your bottom line in the long run. Get your company some media buzz in the New Year.

Disc-O-Bed Stationery Rebrand System

Bull's-Eye is pleased to present the final re-brand stationery system for Disc-O-Bed. Disc-O-Bed's new stationery system includes business card, letterhead, 2 sheet letterhead, mailing label, compliment slip and a pocket-folder. Disc-O-Bed is a South African company that develops sleep solutions for the needs of disaster relief, health emergencies, and troop deployment. Disc-O-Bed’s patented sleep system attracts relief organizations, the military, outdoor enthusiasts and in-home users alike who value a good night’s sleep on location, whenever space is at a premium.

Disc-O-Bed Stationary

A Billboard That Advertises Nothing But Clean Air

The government funds an art piece that comments on advertising. A provocative new sculpture has opened at the U.S.-Canada border crossing near Vancouver, BC. It’s a billboard advertising...well, nothing.So instead of your usual glimpse of cheeseburgers and red-faced car salesmen, you’ve got a snarl of stainless steel rods vaguely reminiscent of TV static, but surrounding only the clean air of Blaine, Washington.

This raises the question of outdoor advertising's affect on the visual pollution of our environment. Georgia is notoriously bad with its overuse of outdoor advertising. In fact, coming back from a recent car trip to Florida when a friend and I crossed the Florida/Georgia boarder he mentioned how many billboards suddenly popped up along the highway.

With the eco craze off and running its great to see someone making a statement about visual pollution. It's in our face everyday. Time to make a change here as well...

1...2...3... It's All About Consistency

We've all heard it before, consistency is the key to getting results from any type of exercise program. The same applies to marketing. Consistency with your marketing program directly affects the results. To have a successful marketing initiative, your message needs to be sent frequently and over an extended period of time. I've had clients ask me, "If I mail out this postcard, will I get business from it?" Chances are no, you won't. Direct mail response rates are around 2%, if that much. A series of postcards would be better. Get your message into the hands of your prospects frequently and consistently. Repeated exposure reminds the prospect of your goods or services when a need occurs.

Successful marketing is about consistency. When you plan and implement your marketing program consistently over the long term, you will get outstanding results.