Keeping It Together and Getting Results

Got a lot of marketing materials of interest to prospects? One of the best ways to present them to potential clients is with a pocket folder. They help organize informational materials and are a ready source of referral when the prospect is ready to buy. I've attended a lot of trade shows and the first things that attendees take are the trinkets, bags and pocket folders. I'm often amazed at how some exhibitors provide lots of marketing materials and nothing to carry them in and don't have them organized in any way. That's where a pocket folder comes in. It shows the creditability of your business, reflects upon your organizational skills and provides a convenient method of referral.

Sure, it's an added expense. But the payoff is worth it. I've got pocket folders I've kept for years. I pull them out from time to time to find information or to make a call to the business. Pocket folders. Your key to keeping it together marketing-wise.

Check out these Neenah Paper Pocket Folder samples to see how unique one can be: Neenah Paper: Pocket Folder Samples

Need to Trade Up Your Trade Show Booth?

Having recently completed a trade show booth design for a current client, I am reminded of the importance of a professionally designed display. Like a business card, oftentimes it's the first point of contact that a potential client has with your goods or services. This year I attended the SuperCom trade show and viewed some great examples of trade show design. One trade show display that I still remember to this day was from the Welsh Development Agency. It was eye-catching, clean, dynamic, and professionally executed. I watched as it also "caught the eye" of many other trade show attendees as they gravitated toward the booth.

Trade shows are all about putting your best face forward. A professionally designed trade show booth speaks volumes about your company and affects your bottom-line. Is yours up to task?

The Business Card: Your Most Important Marketing Tool

Wow! Tell me more about your business!

I attend a lot of networking events and this is the reaction that I often get when I hand out one of my business cards. We’ve all heard the saying “first impressions are everything.” When it comes to marketing your business this expression is right on target.

The business card is frequently the first point of contact that a prospect has with you and your business. With its small 2 x 3.5-inch area, the business card is your most important marketing tool. Use it to your best advantage.

What should a great business card accomplish? Well, besides supplying contact information, it should elicit your prospect to inquire further about your business. It should have eye-catching graphics that grab the eye. It should reflect the professionalism that you will bring to your product. It should also establish your business as a serious contender that warrants further exploration. A business card is far more important than only giving contact information. A good business card can directly lead to a sale.

Often times start-ups and established businesses lose potential sales by having a poorly designed business card that reflects badly on their businesses. Going to Office Depot for the $25 business card special is not to your long-term advantage when it comes to marketing your business. Save money on copy paper, not your marketing.

Invest in your business card as you would any other key asset. There is simply no investment that provides a better return. Having a well designed, professional printed business card can show dramatic return to your business bottom line—and provide that all-important “wow” factor.