One more clever way to make the masses brand zealots!

Trademarks are registred in our heads every day. Not so much in paper contracts, but in our heads. As a product of our visual culture, they become part of our natural environment. Most people today can identify more brands and logo's than birds or tree species.

Brand Memory is a playful excerize in brand recognition that encourages the players of the game to read pictures and to look at language.

It can be played by very young and very old people alike, but is also a great conversation tool for designers, visual intellectuals, brand managers and marketing gurus, type addicts and anti-globalisation activists.

Read more: http://www.dexigner.com/news/24192#ixzz1dsipkbyp

24192

24192

Repeat Messaging Gets Results in Marketing

Consistency pays off. We’ve all experienced this when it comes to dieting and exercise. Going to the gym one or two times isn’t going to do it. A long-term program is what achieves results. Same principle when it comes to marketing. “I mailed out the postcards and I didn’t get any calls!” I’ve heard this repeatedly from marketers using direct mail. What they fail to realize is they have only completed part of the process. A successful direct mailing involves several mailings within a complete campaign. Results based marketing is a multi-layer process involving consistency and repeat messaging.

Take the postcard mailing as an example. A postcard mailing is but one piece of a repeat messaging outreach. Ask yourself these questions before you drop those postcards into the box: Does the messaging relate to the other marketing underway? Is it part of an integrated campaign? Will the mailing be followed up with a second mailing and a phone call?

Repeat messaging makes sure you’re in the right place at the right time to make that sale. Drive home your marketing with repeat messaging.

3 Steps for Successful Direct Mail Marketing

Does your company do direct mail marketing? What results have you received? Have you tried direct mail without success? Three simple but important steps can assure your next direct mail campaign achieves results. 1. Hire a graphic designer – Most direct mail campaigns fail because of an unfocused visual or written message. A professional graphic designer can assist you with developing a dynamic mail piece that engages your audience and leads them to action with your company.

2. Have a great mail list – Many companies sell mail lists. Few keep the lists up-to-date. Consult industry peers for a referral to a good one. Better yet, build one of your own over time to develop a targeted and lean prospect database.

3. Follow-up – The most vital step in a direct mail campaign is the follow up. Without a follow up mail piece or a phone call the marketing cycle is incomplete. Follow up to close the sale.

Direct mail is a time tested approach in the marketer’s tool kit. Using it wisely and frequently can lead to big results. Use these three steps for maximum impact.

Pull it All Together with a Capabilities Brochure

What are your company's capabilities? Are they spelled out in a single marketing piece? Every company needs a printed capabilities brochure to promote its product or service offerings to potential clients. Sure, you know what your company's benefits and features are, but prospects might be a little fuzzy on them. Give them all the information they need to engage your company. With a capabilities brochure your company's information is at your prospects’ fingertips and on the top of their minds when they are ready to buy.

A professionally designed capabilities brochure is just one more tool in your marketing arsenal. Use time tested print marketing vehicles to deliver maximum impact to your company's bottom line.

The Business Card: Your Most Important Marketing Tool

Wow! I attend a lot of networking events and this is the reaction that I often get when I hand out one of my business cards. We have all heard the saying “First impressions are everything.” When it comes to marketing your business this expression is right on target. The business card is frequently the first point of contact that a prospect has with you and your business. With its small 2 x 3.5-inch area, the business card is your most important marketing tool. Use it to your best advantage.

Invest in your business card as you would any other key asset. There is simply no investment that provides a better return. Having a well designed, professional printed business card can show dramatic return to your business bottom line—and provide that all-important “wow” factor.

Bull's-Eye Business Card Front

Bull's-Eye Business Card Front

Disc-O-Bed Stationery Rebrand System

Bull's-Eye is pleased to present the final re-brand stationery system for Disc-O-Bed. Disc-O-Bed's new stationery system includes business card, letterhead, 2 sheet letterhead, mailing label, compliment slip and a pocket-folder. Disc-O-Bed is a South African company that develops sleep solutions for the needs of disaster relief, health emergencies, and troop deployment. Disc-O-Bed’s patented sleep system attracts relief organizations, the military, outdoor enthusiasts and in-home users alike who value a good night’s sleep on location, whenever space is at a premium.

Disc-O-Bed Stationary

Disc-O-Bed Stationary