What Makes A Great Brand Mark?

A brand mark, or logo, is a company’s central graphic identifier. It gives visual indication in the marketplace as to what product or service the buyer can receive from the supplier. What are some of the common denominators of a great mark? Simplicity is paramount. A streamlined and concise graphic image gives the company immediate identification and recognition to the prospect. An overly complex design gives a muddled impression. Instant assimilation is vital.

Adaptability is another consideration in developing a mark. How adaptable is it to multiple marketing channels? Does it work as well on a cell phone as on a billboard? Most marks require numerous versions to accommodate the wide array of marketing mediums available today.

Keep up to date with a modern mark. Contrary to popular belief, a great mark does not last forever. Current trends and styles play an important part in keeping a mark fresh and relevant. Keep up to date with a modern mark.

A great brand mark serves its company well. Create instant recognition and branding value with a mark that is distinctive, current and adaptable.

Disc-O-Bed Office Signage

Bull's-Eye created a dynamic logo which was incorporated into the lobby signage of the new Disc-O-Bed international headquarters. Disc-O-Bed is a 22-year-old, privately-owned international company that manufactures a compact, transportable and stackable cot/bed system. They are headquartered in Duluth, GA, with their main manufacturing plant in Johannesburg, South Africa. They also have offices in Germany, China, Canada and Brazil.

The Business Card: Your Most Important Marketing Tool

Wow! I attend a lot of networking events and this is the reaction that I often get when I hand out one of my business cards. We have all heard the saying “First impressions are everything.” When it comes to marketing your business this expression is right on target. The business card is frequently the first point of contact that a prospect has with you and your business. With its small 2 x 3.5-inch area, the business card is your most important marketing tool. Use it to your best advantage.

Invest in your business card as you would any other key asset. There is simply no investment that provides a better return. Having a well designed, professional printed business card can show dramatic return to your business bottom line—and provide that all-important “wow” factor.

Bull's-Eye Business Card Front

Bull's-Eye Business Card Front

Disc-O-Bed Stationery Rebrand System

Bull's-Eye is pleased to present the final re-brand stationery system for Disc-O-Bed. Disc-O-Bed's new stationery system includes business card, letterhead, 2 sheet letterhead, mailing label, compliment slip and a pocket-folder. Disc-O-Bed is a South African company that develops sleep solutions for the needs of disaster relief, health emergencies, and troop deployment. Disc-O-Bed’s patented sleep system attracts relief organizations, the military, outdoor enthusiasts and in-home users alike who value a good night’s sleep on location, whenever space is at a premium.

Disc-O-Bed Stationary

Disc-O-Bed Stationary

Disc-O-Bed Logo Rebrand

Bull's-Eye is pleased to present the final re-brand logo for Disc-O-Bed. A before-and-after example transformation of their logo. Disc-O-Bed is a South African company that develops sleep solutions for the needs of disaster relief, health emergencies, and troop deployment. Disc-O-Bed’s patented sleep system attracts relief organizations, the military, outdoor enthusiasts and in-home users alike who value a good night’s sleep on location, whenever space is at a premium.

DOB Logo

DOB Logo