When this computer systems integration company, Perfect Affinity, wanted a new brand identity, they were looking for something that convened that they helped "get networks together". Bull's-Eye evaluated the current brand, gave recommendations for improvement and then developed one that better fit the new direction.
Using abstract arrows, the new brand mark conveys this subtle message of coming together with four arrows intersecting. The rebranded identity was used for stationary, brochures, advertising, promotional items and trade show presence.
