A colleague once told me that her company relies exclusively on referrals for new business. I silently wondered how she passes the time while waiting for the phone to ring.
Customer referrals can’t be beat. They are a solid pipeline to new customers. However, relying on referrals is a reactionary marketing strategy. Great marketing is proactive. It is always in search of a new customer through action in the market. By having a proactive marketing strategy, you’re not relying on someone else to reach out to you; you’ve already reached out to them!
Proactive marketing generates top of mind awareness and puts you in front of an audience that might not know you exist. Use it to your advantage and you’ll never have to wait for the phone to ring.
